Published on May 20, 2020 8:13 AM
Rituals is not just a beauty brand but a feel-good brand. Their main concern is their customer's well-being. All of their products are a full experience stimulating the senses: smell, touch, sight. All of their products, wether it's a body oil, shampoo or moisturizing cream, have a strong and unique smell. The brand is also invested in being sustainable.
Rituals' collection of luxurious and affordable products is inspired by the ancient traditions of Asian cultures. The brand developed products with specific properties in order to correspond to the needs of the largest panel of customers possible: soothing, purifying or for harmonization. They also created their magazine full of feel-good articles that anyone can access and read without any limit and without paying anything.